Signpost Blog for Smart, Connected Commerce


Local Industry News

Signpost fights for small, local businesses. Here we give our perspective on new developments in the local industry, and share our thoughts on how local businesses are affected by these new tools, features and innovations.

The Joint Employer Fight Comes to the Massage Industry

The battle continues to heat up between the National Labor Relations Board (NLRB) and the judicial system in the State of California, which recently ruled that the franchisor Massage Envy is not the employer of massage therapists in its independently-owned… Continue Reading →

Don’t Count Out Yahoo Yet, Search Engine Takes Largest Share of Search Pie Since 2009

In an unprecedented shakeup in the search engine market long dominated by Google, rival Yahoo recently gained significant share in the U.S. search market, jumping from 8.6 percent in November to 10.4 percent in December. According to StatCounter, a large… Continue Reading →

NY Letter Grades Not Just for Restaurants Anymore

Hair and nail salons in New York City may soon be posting more than just daily specials in their windows. As part of a newly proposed city ordinance, nail salons, beauty salons, and barber shops could receive letter grades based… Continue Reading →

Minimum Wage, Obamacare and Franchises

This is Part 3 of our three-part series around the future of the franchise industry in 2015. As previously stated and predicted in the International Franchise Association’s annual report, the future of franchising looks rosy for 2015, if you overlook… Continue Reading →

What is the “Joint Employer” Decision and Why Does it Matter?

In July of 2014, the National Labor Relations Board (NLRB) unceremoniously dropped a hand grenade onto the entire United States franchise industry. By a vote of 3-2, the Board voted to name McDonald’s as a joint employer in 43 board-authorized… Continue Reading →

The Future of Franchise Looks Bright in 2015 – But Is It?

2015 promises to be another great year for the franchise industry — the fifth in a row, in fact, as franchised businesses continue to grow at a faster pace and create more jobs than the rest of the economy. “Franchising… Continue Reading →

Yelp’s New Mobile App is the First Step to Editing Your Profile Anytime, Anywhere

For business owners on the go, monitoring and managing Yelp reviews just got easier. The popular review site just released a new mobile app called “Yelp for Business Owners” that will make it easy to read and respond to customer… Continue Reading →

Video Marketing and Small Business

Twitter’s new video feature is only a few weeks away. Facebook has been steadily messaging a “shift to video” to marketers of all sizes. And part of that, Instagram has been offering video advertising since late last year. This is lucrative territory for… Continue Reading →

What Google’s New ‘Inbox’ Means for Your Email Marketing

Google’s new Inbox email app signals a wake-up call for email marketers who would continue to send out mass amounts of irrelevant email. While it’s currently by invitation only, when the new app finally rolls out to the general public,… Continue Reading →

iPad Users Rejoice, Foursquare App Finally Available on iPad

For over 225 million iPad users, Foursquare has just upped the ante with the new Foursquare app for iPad. Included in the application are a bundle of new features, such as travel planning and local recommendations – reminiscent of the… Continue Reading →