Signpost Blog for Smart, Connected Commerce

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Local Business Tips

Signpost is the marketing software for local businesses. Here we share our thoughts on best practices for local businesses to optimize their online presence, collect information on customers, and use customer data to follow up and build relationships with customers.

Education Businesses: Summer is for Strategizing

Few businesses are immune to seasonality. Adapting to the changes in consumer behavior that various times of the year usher in presents a huge advantage for savvy businesses. For education and tutoring this season means one thing: Summer Vacation. As the official end… Continue Reading →

Local Businesses: Using Snapchat’s New “Snap Map” to Acquire New Customers

Since announcing the launch of the new “Snap Maps” last Wednesday, fans of the popular social network have been hooked on the new feature. Borrowing popular concepts from the once-reigning Foursquare, Snapchat doubles down on FOMO-inducing photos and video clips… Continue Reading →

Can You Hire Unpaid Interns For the Summer?

Unpaid internships can be seen as a rite of passage for certain industries. In media and fashion, for example, unpaid interns are a common presence. And while internships can be a great way for college students or recent grads to… Continue Reading →

Adapting to a Nonlinear Customer Journey

Navigating the customer journey has never been smooth sailing. Prior to the digital age, businesses had more control over their brand and marketing messages (whether in print, radio or television), which were able to pave the way for a defined set of… Continue Reading →

Customer Loyalty Isn’t Dead, It’s Evolving: Adapt Using a Customer-Centric Approach

It’s no surprise that customer loyalty can be as elusive as it is coveted. In the wake of an increasingly digital economy, some analysts have even gone so far as to declare loyalty dead. Due to ever-changing consumer trends and… Continue Reading →

Hate Late Invoices? Here are 4 Ways to Get Paid

According to a recent survey by Xero, 60% of invoices are paid late, and more than a third are at least two weeks late. Because of unpaid invoices, Fundbox estimates that 79% of business owners cannot pay themselves with any… Continue Reading →

New: Grow Your Marketing Lists with IVR, Self-Upload, Opt-in Signs, and Signpost Digital Advertising

The most vital asset to any marketing strategy is your customer list. After all, what would your marketing efforts look like without anyone to send promotions, product updates and other relevant, actionable communications? Even as the industry continues to evolve, email… Continue Reading →

Top 2017 Trends for Local Marketing Agencies: Artificial Intelligence

As we go into the final day of February, we inch one step closer to the warm weather of Springtime, and start to evaluate our business’s start to 2017. It’s easy to be reflective and full of the best intentions… Continue Reading →

3 Things to Consider When Shopping for a Business Credit Card

For most business owners, the words “business credit card” brings two images to mind: deceptive, restrictive contracts that lead to stacks of bills, ruined credit scores, and financial insolvency—or thoughts of frequent flyer miles, bonus points, and cash back. Thanks… Continue Reading →

How Your Business Can Get A Better Start on the New Year

Happy 2017! With the holiday rush officially over, hopefully everyone’s had a chance to catch their breath after another successful finale. With another year in the books, it’s the perfect time to take a step back and give yourself some… Continue Reading →