Signpost Blog for Smart, Connected Commerce

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Local Business Tips

Signpost is the marketing software for local businesses. Here we share our thoughts on best practices for local businesses to optimize their online presence, collect information on customers, and use customer data to follow up and build relationships with customers.

Part 2: The Future of Local Business Featuring Dave Wachtendonk

Consider how much time could be saved if local businesses didn’t have to worry about sending that follow-up coupon or new customer offer. There seem to be hundreds of automated tasks that every small business owner needs to put in… Continue Reading →

Local Businesses: Make Thanksgiving Weekend a Success With These Last-Minute Tips

The big weekend is nearly upon us. What has long been crowned the biggest shopping weekend of the year, the familiar sequence of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday that has local businesses and big… Continue Reading →

Holiday Planning: Week-by-Week Tips for Promotion, Custom Events, Email and Text Message Blasts, and More!

Holiday success, much like the rest of the year, often comes down to planning and preparation. You know how busy the rush can be, so the more you can do ahead of time, the better you’ll be able to juggle… Continue Reading →

5 ways to improve your retail business sales during the holiday season

Holiday cheer is almost here – which can mean more sales for your retail business! With this year’s holiday spending to increase 4 percent, consumers are ready to shop. Your business should be prepared to deliver the best inventory and customer service,… Continue Reading →

Infographic: 2017 Holiday Spending Projections by the Numbers

If you’re like most local business owners, then you might expect to amass 20-40% of your annual revenue in the final two months of the year. But even with the holiday season creeping earlier and earlier each year, such a… Continue Reading →

Getting the Most Out of Google My Business for your SMB

Google My Business (GMB) was born out of its precursor, Google’s Local Business Center, and in the time since its inception has succeeded in polarizing lots of local business owners who have had to bear with the frustration of frequent… Continue Reading →

4 Cash-flow Mistakes Small Businesses Make (And How To Avoid Them)

For small businesses hoping to flourish, there’s one major hurdle that everyone has to clear. A US Bank survey found that 82% of small businesses and startups failed at least in part due to poor understanding and management of cash… Continue Reading →

Education Businesses: Summer is for Strategizing

Few businesses are immune to seasonality. Adapting to the changes in consumer behavior that various times of the year usher in presents a huge advantage for savvy businesses. For education and tutoring this season means one thing: Summer Vacation. As the official end… Continue Reading →

Local Businesses: Using Snapchat’s New “Snap Map” to Acquire New Customers

Since announcing the launch of the new “Snap Maps” last Wednesday, fans of the popular social network have been hooked on the new feature. Borrowing popular concepts from the once-reigning Foursquare, Snapchat doubles down on FOMO-inducing photos and video clips… Continue Reading →

Can You Hire Unpaid Interns For the Summer?

Unpaid internships can be seen as a rite of passage for certain industries. In media and fashion, for example, unpaid interns are a common presence. And while internships can be a great way for college students or recent grads to… Continue Reading →