Signpost Blog for Smart, Connected Commerce



Best practices for salon and beauty professionals to generate more new and repeat business.

Salon Marketing 101: Positioning Your Salon For Success

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

7 Hot Marketing Tips to Keep Your Salon Customers Coming Back

Now that you’ve put a great deal of time and effort into getting new customers into your salon, how can you keep them coming back? Repeat business is, after all, exponentially better than new business, and a client in the chair… Continue Reading →

7 Ways to Market Your Salon to Attract More Customers

When it comes to bringing in more customers to your salon, there’s no more powerful influence than word of mouth referrals from friends. Most people are understandably wary about trying a new stylist, since the consequences of a poor fit can… Continue Reading →

Get Your Salon Found With a Compelling Web Presence

It’s 2015, and if your spa or salon doesn’t yet have a web presence, you’re missing out on a lot of business. For whatever reason, salon owners and hairstylists are some of the last holdouts when it comes to creating a… Continue Reading →

Promoting Your Salon: 12 Tips for Salon Marketing

Starting a business isn’t easy.  It requires large investments in time, money and your opportunity cost of working elsewhere. With crowded markets, fickle customers and new challenges to face every single day, it’s a daily grind that requires proper planning… Continue Reading →