Signpost Local Marketing Blog

Category: Cleaning Services

Infographic: Online Reviews and Revenue Potential

When it comes to your business, it’s hard not to get caught up in the drama of online reviews. And for good reason; each glowing, five-star review that comes in can be the closest thing to an acknowledgement of a job well done for business owners. Similarly, the sting that comes with a critical review, is not one that’s easily forgotten. Beyond the hurt feelings and pats on the back, have you ever wondered what the actual, tangible impact that such reviews (for better and worse) have on your bottom line?

We’ve put together some data from our recent, local business survey, along with others, to create this snapshot of the effect online reviews can have:

the value of online reviews


Sources

http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803http://www.searchenginepeople.com/blog/12-statistics-on-consumer-reviews.htmlhttps://www.vendasta.com/blog/50-stats-you-need-to-know-about-online-reviews/http://www.marketingcharts.com/traditional/consumers-more-likely-to-share-bad-experiences-but-companies-can-recover-41037/http://hbswk.hbs.edu/item/the-yelp-factor-are-consumer-reviews-good-for-businesshttp://hotelmarketing.com/index.php/content/article/hotel_guests_read_6_12_reviews_before_booking_says_tripadvisor_survey

Getting More Referrals for Your Home Cleaning Business

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business. 

Not a cleaning professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


ways to market cleaning business

Letting strangers into your home can be daunting, so put yourself in your customers’ shoes when advertising your cleaning business. Oftentimes, consumers want to find a cleaning service that comes recommended by a friend or trusted source, which makes referrals especially important in this line of work. According to the New York Times, 65% of all new business comes from referrals, but as we learned in our referral marketing series, it’s not enough to sit and wait for them to come to you. You must create a comprehensive strategy, cultivate a “referrals mindset”, and start implementing procedures that can be put into place in order to drive more new business.

Incentives

First, you need to decide on the type of offer you want to use. It’s important that you do the math to ensure that it’s compelling enough to keep customers motivated to send referrals your way, without causing you to lose money on the deal. Depending on your audience, business model and target you might want to extend a special offer to the more referrals for my cleaning businessreferrer, referee, or both. We’ve seen the most success when both the referring customer and new customer are rewarded, because customers view it as a “win-win” for both themselves and their friend, without feeling selfish.

You should package the offer in a way that will get your customers excited and eager to participate in the program. You can try giving them a finite number of “coupons” that ask, “Want your next cleaning to be free? Get 25% off your next cleaning appointment for each friend that uses one of these 4 coupons.”  Or, you can split it up and instead of getting one free session, they can get 50% off their next, two home cleanings. This will help encourage repeat business on both ends. If you do use coupons, experiment with putting an expiration or “must use by” date that gives interested parties enough time to make their appointments, but still elicits prompt action.

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Creating a Stronger Online Presence for Your Dry Cleaning Business To Attract More New Customers

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business. 

Not a cleaning professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


ways to market cleaning business

With new technology,  equipment, chemicals, and approaches challenging you to keep current, running a dry cleaning and laundry business is no easy task. Tougher still is having to consistently generating new business and retaining the loyalty of your existing customer base, with so many competitors attempting to lure them away. It’s essential to remain diligent in your promotion efforts, which in today’s world translates into having a fortified online presence in order to capture more customers looking for dry cleaners or laundry services in your community.

There are more than 825,000 tons of clothes dry-cleaned, annually. It’s a need that most consumers have, though the capacity or specifics may vary. Traditionally, dry cleaners and laundry businesses have been able to stick to phonebooks and yellow pages to be discovered by new customers, but with those days long gone it’s time to get online. Luckily, there isn’t yet as much saturation as in other industries, so there’s great opportunity to maintain the competitive advantage by investing in your online presence.

It all starts with your website: What is your ideal target?

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Text Message Marketing Tips to Promote Retention for Your Carpet Cleaning Businesses

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business. 

Not a cleaning professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


As a professional carpet cleaner, you’re a miracle worker when it comes to erasing the stains, spills and other mishaps that life throws at us all. However, cleaning up your marketing strategy can require a similar combination of skill and elbow grease in order to keep your customers coming back.

Carpet Cleaners SMS Marketing For this reason, text message marketing (also known as SMS marketing) can be a powerful solution. It can allow you to keep clients engaged on their preferred method of communication —cell phones. Right now, SMS marketing is eight times more effective than email, making it a great tool to engage your customers keep your business on their mind during spring cleaning, and the rest of the year! We’ve aggregated our favorite tried-and-true SMS marketing tips and best practices to help you create a winning plan!

If you’re looking to get started with SMS Marketing, check out this series and make sure to include the opt-in code and number on ALL printed materials, from in-store signage, trucks, business cards, etc., so you can continue to grow your subscriber lists.

Continue Reading for texts to send leading up to an appointment.

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Pool Cleaning Businesses: Email Campaigns to Get More New and Repeat Customers

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business. 

Not a cleaning professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


ways to market cleaning business

As we head reluctantly into the last month of summer, there is no more timely specialization than pool maintenance and cleaning! Depending on your geographic pool cleaning more customerslocation, there are varying degrees of seasonality associated with this type of business, which present its own host of challenges. It’s vital to keep customers engaged, even in the off-season, to make sure you make a splash (and that they remember you) when the thaw comes. Check out these email campaigns that will help you improve customer retention, and also help you bridge the online-to-offline gap to convert more new customers!

As we learned in last week’s post, promoting your pool cleaning business starts with a strong website, which is your hub for all marketing activities. You need a home base to direct current and prospective customers to introduce them to your company, services, pricing and reputation in the community. Your site should not only make the statement that you take your business very seriously, but is also a great way to collect leads and opportunities for new business. Every great email campaign, starts with a quality list!

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Promotion Ideas to Acquire New Customers for Your Cleaning Business

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business. 

Not a cleaning professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


ways to market cleaning business

No matter what type of cleaning business you own, it’s essential to make sure your local marketing efforts are just as pristine as services you provide. While delivering quality service is an important first step, there are many other tactics you can incorporate or automate in your routine that will allow you to get more new and repeat business.

The importance of a modern, optimized website cannot be understated. On the technical side it should have fast load times and be mobile responsive, so that no matter where they come across your site, potential customers are guaranteed a great experience. Make sure you have buttons and links to your reviews on third-party sites like Yelp, Angie’s List, etc., as well as any social networks where your business has a presence, so they can choose to engage with you there, or find out more about your business from current clients. You should also have your business hours, contact information and pricing clearly displayed and consistent across all pages on your site. Your customers don’t want to have to search hard to find the answers to their questions, so provide as much info as possible. Because if your pricing isn’t clearly listed or requires a phone call, most consumers will move on to the next business on their list (or search results), rather than waste any additional time and effort. You should also include contact forms, whether for more information requests or a free estimate, these capture lead information so you can add them to your email marketing lists and increase their chances of conversion. Finally, include quotes or testimonials from current clients to boost conversions.

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