Signpost Local Marketing Blog

Category: Client Case Studies (page 1 of 2)

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog and learn how they use Signpost and other services to build their customer relationships.

The Art of Local: A Conversation With Christy Seal, Owner of My Best Buddy Dog Training Studio

“We fight for small businesses.” This is the first line of our mission statement at Signpost, and it greets us on a wall in our offices every morning when we walk through the door. More than just our customers, the businesses we fight for daily are run by awesome people with awesome stories. For them, running a local business is more than a science—it’s an art. In honor of Pet Services month, we thought we’d share a conversation we had with one such local business “artist” — Signpost customer Christy Seal, who owns My Best Buddy dog training studio in St. Anne Missouri.

My Best Buddy Dog Training


Q: Tell us the story of how your business started.

A: Throughout my life, I have trained dogs at many doggie daycares, pet stores and even shelters. At the last pet store I worked for, my manager was very supportive of me andmarketing my dog training business my techniques. She encouraged me to open my own training studio, so I took the plunge and opened My Best Buddy.

Q: What’s your favorite part of being a small business owner?

A: There are a few things, but probably my favorite is the level of personal interaction I get to have with my clients. At many places I worked before I owned my own business, the management dictated how I trained, so being able to be in control of my curriculum now is huge. I also love that I get to make my own schedule.

Q: What are you most proud of about your business?

A: We work with a varying degrees of behavioral issues, and it’s always the best when a dog does something that an owner never thought was possible, whether that be a dog walking calmly with other dogs, learning to sit and stay, or anything in between. When an owner is elated about their dog’s progress, that’s always the best feeling!

11988692_845567142222803_3928267073267087508_nQ: What have been your biggest challenges?

A: Getting started. I have been open only a year and getting the word out there, growing business and getting new clients, was the biggest challenge. I’m so thankful to have invested in Signpost — I remember I was terrified to take the leap and sign up, but I believe it’s been a truly great investment. Being able to have access to clients not only through email but also through text messaging is so convenient. I love being able to send out promotions or coupons with one swift click or the have them scheduled so they get sent even if I am not thinking about it. All of these things keep my business and me in the forefront of people’s minds and have helped keep my doors open. Really, I just love all Signpost provides.

Q: What tips would you give to a small business owner just starting out?

A: Never underestimate the power of good marketing!

Q: What would you do with an extra hour in the day? (Besides more work!)

A: Read or sleep.

Q: What’s the craziest customer/order you’ve ever had?dscf0699

A: I had a woman once want me to talk to her dog, and I mean legitimately talk to him. She thought that he needed a doggie psychologist, and if he could just come in and talk with me he would be a better dog.

Q: How do you define success?

A: Helping owners gain success with their dogs. I can make all the money in the world, but if I am not doing that one thing (helping owners connect with their dogs), then I am not successful.

Q: If your business was an animal, what animal would it be?

A: Well a dog, duh!

Promoting my Dog Training Business


art of local

Want to hear more stories like Christy’s? Check out Signpost’s Art of Local channels on Facebook and Instagram!

Signpost Local Marketing Software Case Study | Home Services: Pete’s Chimney & Gutter Company

Pete's Chimney & Gutter Company

Experts From Pete’s Chimney & Gutter Company Work With Online Marketing Experts To Get New Customers And Reviews

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Pete’s Chimney & Gutter Company in Congers, NY.

Tell us a little bit about Pete’s Chimney & Gutter Company.

We have a long history of chimney, gutter and roofing experience. While in high school I worked with chimneys and right after in 1987 we started Pete’s Chimney & Gutter Company. I knew it was the career I wanted. It’s amazing that we’re almost around for 30 years now. We’ve had our struggles and continued learnings, but I can say we have a quality business and are experts in anything related to chimney, gutter, roofing and dryer vents. We’ve focused on continued education through seminars, accreditations and everyday learnings on the job. Today we offer various services ranging from chimney repair, roof restoration, gutter services and more.

How do you promote your services?

I’m always looking at new marketing opportunities; something that catches my eye as this would also engage the consumers we’re looking to work with. I’ve always done print including coupon books and direct mailers. Generally we’ve seen good success with print media as well. At least we try it out and see if it has good return on investment. Of course offline marketing is harder to track.

With the introduction of the internet we’ve used services like Angies List and HomeAdvisor. We want to command a superb online presence, stand out against our competition, as that’s where we’re heading as a culture and I don’t want to fall behind.

How does Signpost fit your marketing strategy?

When talking to the sales rep at Signpost he quickly convinced me that Signpost was the right partner for our business. I like the overall vision and mission of the company, and in terms of the offering Signpost is able to help us with most of our online marketing needs.

We’ve expanded and enhanced our online presence. I’ve started working with people who have gone online and found us in places where I wouldn’t have been a few months ago. We’ve also gotten great online reviews, which has convinced potential customers that saw our offline advertising. And we’ve been able to engage existing customers to come back or be advocates for us. Lastly, Signpost is even able to save me on credit processing fees.

Overall, it has gotten us valuable customers and it has increased our bottom line already.

At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?

Fantastic, from the first experience with my sales rep to the account managers. The sales rep was patient with me and my busy schedule, and called me when I asked him to call. I definitely appreciated his first appearance and his ability to follow through with what he said he was going to do. The account managers are there when we need them to be. I reach out and things are immediately taken care of whatever it is.

Signpost Local Marketing Software Case Study | Home Services: Mr. Steam Carpet and Home Cleaning

Signpost Case Study: Mr. Steam Carpet and Home CleaningMr. Steam Carpet and Home Cleaning, Neuroscience Undergrad turned Local Business Owner Gets on the Map with Signpost

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Mr. Steam Carpet and Home Cleaning in Corona, CA.

1. Tell us a little bit about Mr. Steam Carpet and Home Cleaning.

Mr. Steam Carpet and Home Cleaning came into life in 2000. At the time, I was a neuroscience undergrad at UCLA (University of California, Los Angeles) and living in LA was incredibly pricey. My parents couldn’t really support me as much as they wished they could and I had a couple of friends in my fraternity that were in the same boat. One thing lead to another and we decided to invest in a carpet cleaning service.

Ultimately, we settled on carpet cleaning because I had some previous experience working with my cousin in Arizona who runs his own carpet cleaning business. I enjoyed the work and to me, it seemed like a born element in a home or commercial building to have clean floors.

At the beginning, it was very tough. I had no time between school and work, but fortunately, as the company grew, things got a lot easier and we wound up attracting an investor (Gary) who wanted to work out a partnership – in hindsight, our continued success wouldn’t have been possible without him. Thanks Gary!

We specialize carpet, floor, and upholstery cleaning and since then we’ve expanded our services to water and fire damage restoration.

2. How do you promote your services?

When we first started out, all of our marketing efforts were chosen in an attempt to get our brand more recognition online, something that would bring us closer to the first page on Google. To accomplish that, we tried traditional marketing where everything was on paper, including newspaper articles, brochures, and other tangible items. When that didn’t work, we refocused our efforts online.

  • Google Adwords
  • Thumbtack
  • LivingSocial
  • GroupOn
  • Amazon Merchant
  • Yelp

We tried it all. For us, Google Adwords was the least successful. It didn’t really bring any kind of business, and when we first signed up, we had the impression that it was much more automated because you would get charged cost per click, but it turned out to be much more involved and overall it wasn’t very effective.

3. How does Signpost fit your marketing strategy?

Signpost has been an incredible asset for us. From the get-go, dealing with the sales rep, the future that Signpost offered was enticing and it didn’t disappoint. The updated online directories and how you could access every single online directory from the merchant dashboard was a huge bonus. It is very convenient having everything in a single platform.

Signpost has definitely made our brand more recognizable. Since signing up, we became more popular on YelpFacebook and our listings moved from the 7th page on Google to the 3rd (maybe even the 2nd page, I’d have to check). That’s not even the end of it, we’ve started getting a lot of inquiries regarding the automated re-marketing emails that Signpost sends out on our behalf.

4. At Signpost, one of our core values is “Signpost fights for small businesses.” How have you experienced this so far?

Honestly, it’s been really amazing. The customer service has consistently been excellent every time I’ve had to interact with someone. Everyone I talk to is extremely knowledgeable, helpful, and if I have a question or need something changed, within 24 hours I’ll get an email saying everything has been fixed. It’s so simple and so easy.

Signpost Local Marketing Software Case Study | Home Services: FW Cleaning Service

FW Cleaning HomepageFW Cleaning Services Brings the Fair Way of Cleaning to Torrance with Signpost’s Automatic Re-marketing

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of FW Cleaning Service in Torrance, CA.

1. Tell us a little bit about FW Cleaning Service.

FW Cleaning Service opened its doors in 2005 as a carpet cleaning service. What was unique about us at the time was that were one of the first cleaning companies to offer carpet cleaning at a flat rate. Other carpet cleaners would give you quote after advertising a really low price, measure the actual carpet, and then tack on extra charges. It was typical to end up paying 10x more than what you were initially quoted.

We advertise the price that you’re going to pay over the phone and not a penny more. And after a ton of requests to expand our services to other areas of cleaning, we now offer House Cleaning, Window Cleaning, and Commercial Janitorial Services.

2. What does FW Mean?

FW means fair way. Everything is done in the light of day. We don’t quote low prices if that’s not the price you’re going to pay. If there’s a mistake or you aren’t happy, we’re gonna make it right. We are going to do everything the fair way.

3. How do you promote your services?

As a cleaning service, the most important thing for us when we look at a marketing service is the response. Whether it’s an email, a click on a webpage, or a phone call, we want some kind of response that lets us know there is life in that marketing.

In the past we relied mostly on print advertising, with some email and direct call marketing campaigns. Local newspapers and magazines worked fairly well – we even won “Best House Cleaning Company” in our local newspaper twice! The award was based on reader votes and feedback so we were quite proud of those achievements. Direct calling on the other hand didn’t perform very well, we ended up finding that most people simply weren’t home for it to be effective.

4. How does Signpost fit your marketing strategy?

With Signpost, there were so many benefits for such a low price. Social media marketing, reviews, and automated emails to name a few. Everything is track-able, everything is plug and play, and it wasn’t a lot of work after the initial set-up which was perfect for us.

We’ve noticed people calling and mentioning our promotion that we are offering through Signpost. People started emailing us back in response to the automated emails that we sent out. Every type of marketing that Signpost is doing is also working.

In addition, the cost per acquisition of clients with Signpost has been the best one we’ve had so far and it’s the most effective. With the type of clients we get from Signpost and the longevity of those clients, it has definitely produced the highest return-on-investment.

5. At Signpost, one of our core values is “Signpost fights for small businesses.” How have you experienced this so far?

Everyone is very friendly. Whenever I needed to change one of my promotions I got a response right away. Unlike a lot of other companies, it wasn’t like once you got my business you forgot about me. And anytime my account manager changed, the new one would give me a call which I really appreciated. I wasn’t just a number, someone remembered that I was a client.

Signpost Local Marketing Software Case Study | Active Life: Westchester Yoga Arts

Westchester Yoga ArtsWestchester Yoga Arts Introduces the Millenia-Old Practice of Yoga to More People with Signpost

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Westchester Yoga Arts in New Rochelle, NY.

1) Tell us a little bit about Westchester Yoga Arts.

Westchester Yoga Arts has been in business for about 10 years, but the name we have today probably came into existence about 7 years ago when we separated from the original company and we kept expanding. It was rough around the time of the economic crisis of 2008, but 4 years later we were bursting at the seams and we had to expand from Pelham to New Rochelle. It was like a phoenix rising from the flames!

We offer guidance in a range of classes, specializing in yoga, with classes on belly dance, as well as Zumba. We live and breathe yoga, and to that end we also offer tips and advice for future generations of yoga instructors to pursue their passions with helpful videos on our Youtube channel.

I knew this is what I wanted to do when I first took a few yoga classes and immediately fell in love doing it. It was my dream to retire and open up my own studio – and when Westchester Yoga Arts finally opened its doors – it was a dream come true.

2) How do you promote your services?

In the past we’ve tried everything from print to radio advertising but the main issue we found was the lack of being able to track results. These solutions had no guarantee and provided no way of truly knowing how the ad was performing.

At the moment we use 2 local deal sites – Groupon and LivingSocial to supplement the services from Signpost. While deal-hopping has been a small issue for us, most people see the value of the classes we teach once they are in the door and thankfully, our retention rates have been fairly high.

3) How does Signpost fit your marketing strategy?

What drew me to Signpost was its ability to capture contact details, send SMS, and send out our offers automatically. To me, any marketing platform that can bring people in with a hook is a huge draw and Signpost has been incredibly successful in that regard.

Seasonally, in the past we have experienced a cyclical lull in attendance for the winter, but Signpost has definitely increased attendance. When we featured yoga in our campaign, the yoga classes were very well attended – as opposed to Zumba which wasn’t mentioned, dropped in the typical fashion. This year, with Signpost’s help, our attendance for yoga classes has done better than in the previous 9 years.

4) At Signpost, one of our core values is “Signpost fights for small businesses.” How have you experienced this so far?

Honestly, as a client from both the past platform and the new, we’ve seen constant improvements in how Signpost works with us and incorporates our feedback. There is so much new stuff, and we get speedy responses from everyone we contact and our account manager has been very polite on the phone and very accommodating. It’s just been phenomenal.

Signpost Local Marketing Software Case Study | Active Life: Pilate-ology

Pilate-ology HomepagePilate-ology Reforms Their Call-Backs With Signpost’s Automatic Contact Information Capture Technology

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Pilate-ology in Los Angeles, CA.

1) Tell us a little bit about Pilate-ology.

Pilate-ology was founded in 2012 by me (Amy Berberich) and my friend and business partner Amy Briede. At the time we were both going through career changes, I was in real estate development and she was a producer, and we met while getting certified. We realized we both had a passion for exercise, fitness, and the amazing things Pilates can do for your body and mind having experienced its effects first-hand.

We specialize in group classes, and we offer over 50 group classes a week, in addition to private and duet sessions. Holding classes in groups, we’ve found helps energize and motivate clients. They see how hard others are working, at all levels, and it challenges themselves in a deeper way than they would on their own.

2) What is the origin of the name?

The term -ology is the deep study and understanding of a science or branch of knowledge. Pilates is a system of physical conditioning involving low-impact exercises and stretches that target your “core”. At Pilate-ology we marry these two things. We teach and practice Pilates in a beautiful, friendly, and fun environment creating a stronger, leaner, and sexier you!

3) How do you promote your services?

When we first opened, we did an ad in a popular magazine in the area, but we didn’t get anyone actually attributing their visit to that ad. For us, getting quantitative feedback that the marketing service was actually working is crucial.

We’ve worked and still work with Groupon because it is good way to get new people into the studio and we know exactly from where and how people are coming in. However using local deal sites like Groupon, is an expensive way to generate new clients as they take such a large portion of the revenue.

4) How does Signpost fit your marketing strategy?

We’re always looking for different ways to market ourselves that are cost effective – and what we especially liked about Signpost was how if someone calls into our studio, the software immediately takes that information and captures it for us so that we can reach out to that client more prepared. This is something that we really haven’t gotten from Yelp or other sources of marketing.

It’s also very customer-friendly, we strive to be connected to our customers and Signpost’s automated remarketing has allowed us to maintain relationships with people that we may otherwise have not been able to.

5) At Signpost, one of our core values is “Signpost fights for small businesses.” How have you experienced this so far?

I’ve definitely felt like you guys do fight for small business. Every time I’ve called in, I get direct contact with someone and you guys answer all of our questions.

Our account manager has been great, any questions we have she gets back to us very quickly. Sometimes me and my partner might double-tag our account manager because we have multiple questions, but she has always been super cooperative and is willing to work with us.

Signpost Local Marketing Software Case Study | Health & Medical: Left Coast Acupuncture

Left Coast AcupunctureLeft Coast Acupuncture Takes the Ache Out of Patient Relationship Management with Automated Remarketing

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Left Coast Acupuncture in Oakland, CA.

1) Tell us a little bit about Left Coast Acupuncture.

Left Coast Acupuncture first opened its doors in the Bay Area in 2013 in the up and coming neighborhood of Oakland, CA. Focusing specifically on acupuncture, we now offer a wide range of services, including Chinese Herbal Medicine, massage (including body work, Shiatsu, and deep tissue), nutritional therapy, and lifestyle counseling to help patients become healthy, vibrant, and pain-free.

Opening a clinic was the culmination of years of hard work – I remember holding two jobs in the beginning, I was working at a restaurant while trying to get the clinic off the ground, with 80-90 hour work weeks – that’s part of what it takes to open your own business.

2) How do you promote your services?

As a relatively young business – our focus on marketing solutions in the past have been related to patient acquisition. To that end, we’ve tried local deal sites like Groupon and LivingSocial. Both were quite successful at bringing in patients through the door, which was exactly what we wanted. However, over time, we found that with these services, some patients were just seeking the best deal and weren’t returning.

Left Coast Acupuncture Feedback Email

3) How does Signpost fit your marketing strategy?

Unlike Groupon and LivingSocial, Signpost takes it further. It takes a little longer to see results, but it is developing more and more. We’re always thinking of better ways to utilize the product. It’s very multi-dimensional and it helps generate quality leads.

We wanted a marketing platform that was automated, easy to use, modern, and tech-savvy. I would always get marketers pitching me constantly and Signpost had more to offer than a “let me increase your rankings on Google” pitch. With Signpost, you can see real business results as they happen.

In addition, things that I normally didn’t have the time to do before – can all be accomplished automatically or with a click of a button. I can contact my entire patient base, send out remarketing emails and request feedback and reviews automatically to better our business and attract more patients. Without a doubt, it’s brought patients back to the door. One of the biggest things that Signpost has helped with has been managing reviews online, in the span of just a few months Left Coast Acupuncture has garnered six more 5-star reviews on Yelp! The more positive online reviews I get, the more people find and try my business.

4) At Signpost, one of our core values is “Signpost fights for small businesses.” How have you experienced this so far?

When I first started out on the platform, it was a busy time for me and finding 15 minutes to talk with my Account Manager wasn’t easy. But he completely understood and made a concentrated effort to reach out and address my concerns.

A lot of companies don’t offer this at all – but quality customer service seems to be a part of the culture at Signpost. If you want to talk to someone you just email and they’ll call you back pretty fast.

Signpost Local Marketing Software Case Study | Health & Medical: Hands & Needles Acupuncture

Signpost Local Marketing Software Case Study | Health & Medical: Hands & Needles Acupuncture

Colorado Acupuncture Using Signpost For Effective Patient Marketing Without The Headaches

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Hands & Needles Acupuncture in Boulder and Denver, CO.

1) Tell us a little bit about Hands & Needles Acupuncture.

Hands & Needles Acupuncture opened in Boulder, Colorado, in 2012. Providing holistic health care services for the whole family, we quickly expanded into Broomfield and Denver, Colorado, by early 2013. We have since closed our Broomfield office after over a year of great service in order to expand our presence in Boulder through an integrated health center. We offer acupuncture, Chinese herbal prescribing, and adjunct modalities such as cupping and shiatsu.

With over 10 years of experience and highly rated patient reviews, I focus on treating one specific concern. However, as holistic healthcare, acupuncture and Chinese medicine excel at balancing the whole person while addressing a specific complaint, many patients report improvements in other areas of their health at the same time. Our patients seek help with musculoskeletal pain and sports injuries, reproductive health concerns such as infertility and menopause symptoms, and other significant health issues such as chronic stress and insomnia.

2) How do you promote your services?

As a one-person business, I require high return and efficiency from all of my efforts including marketing. I am also the child of a marketing consultant, and was raised with an insider’s eye on marketing and advertising. Therefore I insist that all my marketing efforts be as effective as possible without being intrusive or annoying.

I demand high return on my marketing dollars. With so many different ways to reach an audience, I refuse to waste time or money on ineffective methods. Previously I’ve used various online marketing channels to promote Hands & Needles Acupuncture. For example, using Google Adwords wasn’t providing the results while it costed me a lot of time to manage.

Signpost Local Marketing Software Case Study | Health & Medical: Hands & Needles Acupuncture Yelp

3) How does Signpost fit your marketing strategy?

At Hands & Needles, we believe in keeping things simple and effective. So Signpost is not only in line with our marketing efforts but also general philosophy.

For a health center with lots of competition it’s important that today’s mobile consumers can find us. Signpost has been able to effectively boost our online presence so we stand out to potential patients. With the latest features of automatically getting reviews and referrals the results are amplified.

So overall I am seeing an increase in my presence on search engines, directories and among my patient body.

4) At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?

I know that my business is growing with the help of Signpost, and I appreciate that! The services that I have used have been effective without requiring much maintenance from me, which is exactly what I need.

Signpost Local Marketing Software Case Study | Activities: Segway Outback

Signpost Local Marketing Software Case Study Segway Outback Investing In New Customer Relationships By Marketing Online and Capturing Customer Interest

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Segway Outback in Katy, TX.

Tell us a little bit about Segway Outback.

Segway Outback is the ultimate Segway experience. We are a Segway dealership that gives anyone 12 years and older the chance to experience riding a Segway. We have 9 thrilling off-road obstacle courses to ride on, a corporate meeting center to hold corporate events and two party rooms to host any type of celebration ranging from team building to birthday parties. Segway Outback is the ideal place to experience a Segway and get a great deal on a new one of your own.

How do you promote your services?

We are located in the Katy Mills Mall so that we have valuable exposure and get a decent amount of foot traffic outside our doors. So far word-of-mouth and signs outside of our business have been our only marketing efforts. We are looking to broaden our market from just mall shoppers to other potential Segway buyers and even businesses. Segway Outback is looking to reach businesses who would utilize the Segway to increase efficiency (e.g. distribution centers, security companies, any large commercial businesses). And we also offer these same businesses the opportunity to hold their corporate events at Segway Outback.

How does Signpost fit your marketing strategy?

Given our limited marketing efforts until now, Signpost has a been very useful tool to get our name out there for people to find us. Signpost has optimized our online presence which is the foundation for our online marketing activities, but also a way to capture more customers that search for us online after being referred. So far marketing with Signpost has proven beneficial by directing quality customers in our specific market from the top search sites online to our business. The fact that Signpost helps us build a database of interested customers and their emails for us is a valuable investment as this is very useful for future marketing and promotions.

At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?

So far Signpost has been instrumental in getting a start-up business like ours connected to quality customers looking specifically for fun things to do. The customer service is unparalleled to other types of marketing services that I have experimented with in the past. I have my own personal marketing agent assigned to me by Signpost that is full of great ideas and suggestions. They really seem to have a genuine motivation to grow my business by giving us the online exposure to the right people in my area.

Signpost Local Marketing Software Case Study | Activities: Boating In DC

Signpost Local Marketing Software Case Study | Activities: Boating In DC

Boating in DC Builds Long-Term Customer Relationships By Engaging Local Consumers Through Their Online Presence and Email Marketing

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Boating In Boston and Boating in DC on the East Coast.

Tell us a little bit about your business.

Boating in DC is a seasonal boat rental business founded in 2002. It all started at a small reservoir in Hopkinton, Massachusetts – famous for the start of the Boston Marathon. While founded in New England, we are now located in both in the Massachusetts (under Boating In Boston) and Washington, DC area. Our 7 Massachusetts locations and 3 Washington, DC locations offer canoeing, kayaking and stand-up paddle board rentals, as well as 3 locations that also offer sailing. Our primary business is hourly rentals, but we also have memberships, classes and Boating is Fun summer camps that continue to grow each year.

Our business operation is seasonal, opening part-time in the Spring/Fall and full time in the summer, closing all of our locations in the Wintertime.

How do you promote your services?

Most of our marketing comes internally. We focus on email marketing to a list that we have grown throughout the years, and get great inbound traffic to our fantastic website that we continuously change to maintain excellent SEO. We have a dynamic landing page that continually offers new things. We work closely with the DCR, where we operate the majority of our boathouse locations from as a concessionaire. For summer camps, we advertise through local Parks & Rec organizations.

Other marketing includes some print ads in local papers/magazines – which we are moving away from – as well as visitor on Boston and DC maps. We have ads running in Boston’s MBTA Red Line. We also participate in numerous social deals programs.

As we attract customers from all these marketing efforts, we make sure to collect their email information. This way we continuously grow our customer list and continue to market programs such as camps, classes and tours.

How does Signpost fit your marketing strategy?

Through our marketing initiatives and happy customer base, we generate valuable exposure and word of mouth. To capitalize on this awareness and activity of potential customers trying to find us, it is important that our online presence is optimal. Accurate business information across the most important websites is an essential first step. And especially since we constantly change our hours of operation due to the seasonality of our business, Signpost’s automated, one-stop-shop approach is a good fit for keeping our online listings up-to-date. Because we operate in places without exact street addresses (in the middle of parks, along waterfronts, etc.), having our location accurately reflected in search engines and maps is often difficult to achieve.

Another reason why working with Signpost is beneficial to us, is the ways we can capture email information from interested customers and convert them to new customers. We’ve been able to add hundreds of new email addresses to our email list. By re-engaging these customers we’re able to build long-term customer relationships.

At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?

Signpost has been a great help to us. As you constantly continue to grow yourself and add new capabilities, we’ve been fortunate to be part of new beta testing and taking advantage of advanced features that we are looking for. We really needed help with our Google+ and Facebook presence, and Signpost went out of their way to accommodate us and take care of that for us as soon as it became available. We appreciate the way Signpost extended a hand to help us out with these essential business profiles to optimize our online presence.

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