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Local Businesses: Make Thanksgiving Weekend a Success With These Last-Minute Tips

The big weekend is nearly upon us. What has long been crowned the biggest shopping weekend of the year, the familiar sequence of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday that has local businesses and big… Continue Reading →

New: Add Contacts to Multiple Lists for Increased Engagement

We’re happy to announce that the ability to add a contact to more than one list or segment in custom campaigns is now available! As customer expectations continue to evolve and expand, personalization remains more powerful than ever. With increased… Continue Reading →

5 ways to improve your retail business sales during the holiday season

Holiday cheer is almost here – which can mean more sales for your retail business! With this year’s holiday spending to increase 4 percent, consumers are ready to shop. Your business should be prepared to deliver the best inventory and customer service,… Continue Reading →

Getting the Most Out of Google My Business for your SMB

Google My Business (GMB) was born out of its precursor, Google’s Local Business Center, and in the time since its inception has succeeded in polarizing lots of local business owners who have had to bear with the frustration of frequent… Continue Reading →

4 Cash-flow Mistakes Small Businesses Make (And How To Avoid Them)

For small businesses hoping to flourish, there’s one major hurdle that everyone has to clear. A US Bank survey found that 82% of small businesses and startups failed at least in part due to poor understanding and management of cash… Continue Reading →

5 Scheduled Email Campaigns You Can Set and Forget

Fall is officially upon us and with it, the onslaught of reminders for local businesses to start focusing on the holiday season. While this may feel premature, October does kick off a series of national holidays important to many SMB’s… Continue Reading →

How to Identify and Activate Brand Advocates

Customer marketing is an essential component of every local marketing strategy, as well as one of the most sustainable ways to grow your business. Specifically advocate and referral marketing in particular are tremendous opportunities for businesses to expand their reach,… Continue Reading →

4 Summer Social Media Tips for Local Businesses

Many business owners can count on the dreaded summer sales slump like the brown bristly patch that shows up in the middle of your lawn. And the slump hits businesses hard, especially when combined with flagging morale and lower productivity…. Continue Reading →

How Local Businesses Can Harness Data To Gain Customer Insights

  By now, you’ve probably heard a million times how essential data has become to the success of your business. But, oftentimes it can be intimidating to incorporate data collection and analysis into your current processes, technology, and systems. It… Continue Reading →

Online Review Directory: The Sites That Need to Be On Your Reputation Management Radar

It’s no surprise that comprehensive reputation management strategies have become mandatory for businesses of every size in 2017. The subject seems to be trending on just about every business news site, from the enterprise through SMB. Studies focusing on the… Continue Reading →