Signpost Blog for Smart, Connected Commerce

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Part 2: The Future of Local Business Featuring Dave Wachtendonk

Consider how much time could be saved if local businesses didn’t have to worry about sending that follow-up coupon or new customer offer. There seem to be hundreds of automated tasks that every small business owner needs to put in… Continue Reading →

Part 1: The Future of Local Business Series with Stu Wall

Despite the rapid growth of Amazon eCommerce, most of the things you buy are face-to-face. That’s right: 92% of the consumer economy is local. Two-thirds of the local economy is service-based, and if your business falls in that category, we… Continue Reading →

Customer Q & A with Katherine Haliski at Scandinavian Designs

As Signpost’s CMO, one of the jobs I enjoy the most is connecting with our customers. Hearing their successes with our technology makes me proud. Recently, I had the absolute pleasure of connecting with one of our remarkable customers, Katherine… Continue Reading →

Download the 2017 Complete Holiday Planning Kit

For many busy business owners, December really is “the most wonderful time of the year” when it comes to sales. Ensure that your business is making the most out of holiday shopping with our 2017 Holiday Planning Kit. It includes… Continue Reading →

Local Businesses: Make Thanksgiving Weekend a Success With These Last-Minute Tips

The big weekend is nearly upon us. What has long been crowned the biggest shopping weekend of the year, the familiar sequence of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday that has local businesses and big… Continue Reading →

New: Add Contacts to Multiple Lists for Increased Engagement

We’re happy to announce that the ability to add a contact to more than one list or segment in custom campaigns is now available! As customer expectations continue to evolve and expand, personalization remains more powerful than ever. With increased… Continue Reading →

5 ways to improve your retail business sales during the holiday season

Holiday cheer is almost here – which can mean more sales for your retail business! With this year’s holiday spending to increase 4 percent, consumers are ready to shop. Your business should be prepared to deliver the best inventory and customer service,… Continue Reading →

Infographic: 2017 Holiday Spending Projections by the Numbers

If you’re like most local business owners, then you might expect to amass 20-40% of your annual revenue in the final two months of the year. But even with the holiday season creeping earlier and earlier each year, such a… Continue Reading →

Getting the Most Out of Google My Business for your SMB

Google My Business (GMB) was born out of its precursor, Google’s Local Business Center, and in the time since its inception has succeeded in polarizing lots of local business owners who have had to bear with the frustration of frequent… Continue Reading →

4 Cash-flow Mistakes Small Businesses Make (And How To Avoid Them)

For small businesses hoping to flourish, there’s one major hurdle that everyone has to clear. A US Bank survey found that 82% of small businesses and startups failed at least in part due to poor understanding and management of cash… Continue Reading →