Signpost Blog for Smart, Connected Commerce

Category

Artificial Intelligence

New: Mia Now Captures Appointments

Consumers have come to expect businesses to personalize communications so they are kept informed on the products and services they’re interested in, on their terms. The more information you have about the preferences of your prospects and customers, the better… Continue Reading →

How Local Businesses Can Harness Data To Gain Customer Insights

  By now, you’ve probably heard a million times how essential data has become to the success of your business. But, oftentimes it can be intimidating to incorporate data collection and analysis into your current processes, technology, and systems. It… Continue Reading →

Adapting to a Nonlinear Customer Journey

Navigating the customer journey has never been smooth sailing. Prior to the digital age, businesses had more control over their brand and marketing messages (whether in print, radio or television), which were able to pave the way for a defined set of… Continue Reading →

Customer Loyalty Isn’t Dead, It’s Evolving: Adapt Using a Customer-Centric Approach

It’s no surprise that customer loyalty can be as elusive as it is coveted. In the wake of an increasingly digital economy, some analysts have even gone so far as to declare loyalty dead. Due to ever-changing consumer trends and… Continue Reading →

Shoptalk 2017: Next Steps for Customer-Centric Commerce

Our team recently returned from an engaging trip to Shoptalk, the annual, nextgen commerce conference. If you attended this year, you know that there was a lot of discussion around brands eschewing previously-popular omnichannel strategies, in favor of a customer-centric approach…. Continue Reading →

On-Demand Webinar: The Future of Commerce

The commerce landscape is rapidly evolving. Despite 92% of transactions still occurring at physical locations, the customer journey is expanding across multiple, digital touchpoints. Most consumers begin with researching and reading location-based reviews. Watch The Future of Commerce Now During this webinar,… Continue Reading →