Signpost Blog for Smart, Connected Commerce


Stuart Wall

Signpost Quarterly Update

This is the inaugural edition of a quarterly update on our progress for employees, customers and partners. Signpost is off to a tremendous start in 2018. This year we’ve already helped thousands of small businesses create over 5.5 million customer… Continue Reading →

Online Reviews Projected to Cost Trump $66M

As President Trump continues to be a controversial figure on the world stage, a large contingent of Americans are taking to online review sites to share their approval or air grievances. Yelp and Google ratings for Trump hotels have become… Continue Reading →

Our New Financing Led by Georgian Partners

Today I’m excited to announce the closing of a $20.5M equity financing round led by Toronto-based Georgian Partners along with Spark Capital, OpenView Venture Partners, Scout Ventures and the Launch Fund.   For the last three years, Signpost has been focused… Continue Reading →

How Facebook Graph Search Evolves Digital Word-of-Mouth

When Facebook unveiled the concept of the Open Graph in April of 2010, it created a cottage industry of Facebook-dependent businesses and applications that rode the social media giant to viral success. The platform allowed publishers to drop a variety… Continue Reading →, Signpost and OnDeck Capital Announce 2014 Small Business Toolkit

Signpost had a busy third quarter and we aren’t about to slow down! We announced a new product in early September, saw our New York office voted into Crain’s New York Top Work Places, and we continue to rapidly expand… Continue Reading →

The New Signpost and Lasting Customer Relationships

I want to officially welcome everyone to the new Signpost! Working with local businesses over the last several years has been a truly eye-opening experience. The number one pain point we hear again and again is the lack of time… Continue Reading →

The New Foursquare and the Importance of Existing Customer Relationships

Digital word-of-mouth is ushering in a new era for local business. Much of it is happening via mobile. Everyone has an opinion, and since we live in a mobile age, connected via social apps, we are more likely to leave… Continue Reading →

Software for Small Businesses Can Help Them Grow, and Be Profitable for You Too

This post by Stuart Wall, CEO of Signpost, was originally published at Entrepreneur.  Small businesses power the U.S. economy. They employ the majority of the nation’s workforce and contribute more than half of the private non-farming GDP. Despite the fact… Continue Reading →

Signpost’s Stance on Social Media Marketing Effectiveness

Takeaway: Results from a recent Gallup study show relatively few American’s purchasing decisions are impacted by social media promotions. Here is what the indicative industry shift of quality over quantity and lasting customer relationships means for small business. On Monday,… Continue Reading →

Yelp Intros Messages – Local Business Wins

On Tuesday Yelp made an announcement that could prove useful to local business owners everywhere. The online guide has turned on a messaging feature that allows Yelp users to contact businesses directly from the Yelp listing.   It’s a smart move… Continue Reading →