Signpost Blog for Smart, Connected Commerce

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Integrating Signpost with Facebook

As a local business owner, you’re constantly looking for ways to increase traffic for your business and to your business. As the digital world continues to advance, social media platforms have become integrated into many business’s marketing strategies as a… Continue Reading →

How to Convert Potential Customers into Paying Customers

You’re a local business owner looking to grow your business.  You know there are thousands of potential customers online, but how do you reach them?  And better yet, how do you get them offline and through your front door?  Targeting… Continue Reading →

6 Tips for a Successful Small Business Saturday

This post is by Patrick Hazel who is one of the writers on our marketing team. Two of the biggest shopping days of the year are right around the corner: Black Friday and Cyber Monday. These two days make it easy for Americans to focus on the big b…

The Signpost Difference

We want to give you an idea of the people on the Signpost team and highlight those helping local businesses stand out online and get new customers into their businesses. This post is by Pamela Jacobson who is one of the many skillful writers on ou…

Fast Company: Signpost Connects Businesses With Customers When The Daily Deal Is Done

We were very proud to be featured in Fast Company’s Pivot Series. Read below for the backstory on how Signpost came to be. The original article is published here. BY SIMONE BARIBEAU The lovechild of Groupon and Foursquare was never meant to be. So…

The 5 Golden Rules of an Outstanding Sales Team

This article by Signpost CEO and co-founder Stuart Wall was originally published on the Huffington Post and can also be found here. Building a first-class sales team is neither easy nor cheap — just ask the dozens of local startups that have fold…

Tackling The Essentials of Online Marketing: The Conversion Rate

Signpost’s own marketing guru Jacco de Bruijn contributed the guest post below, which represents Part 1 of a three-part series on online marketing metrics. Check back in the next couple of weeks for Parts 2 and 3. As VP of Marketing for Signpost I…

Monthly News Roundup

Hey Everyone! Welcome back to the Signpost Monthly News Roundup. July has arrived which means we’ve made it through half the year. Now is the time to take a look back at the past six months to see what we’ve done well and what we can continue to i…

Signpost teams up with Factual (and their mobile publisher friends)!

Signpost is proud to announce our partnership with Factual and their mobile publisher partner network. As a one-stop-shop marketing platform for local businesses, we aim to work with high impact, brand name publishers so that you as a business own…

Calling all Customers! Tell us your story.

Here at Signpost, we like to make it really simple for our customers to create online marketing campaigns for their business – from crafting customized offers to running and collecting important data and analytics for each campaign, nothing makes …