Signpost Blog for Smart, Connected Commerce

Author

Andrea Kayal

New Yellow Pages Marketing: YP Search For Search Engine Marketing

Local businesses wanting to test the waters of search engine marketing may be understandably overwhelmed by the many choices of programs and platforms vying for their advertising dollars.  Marketing experts recommend running campaigns on Google, Bing and Yahoo, but managing… Continue Reading →

Signpost Local Marketing Software Case Study | Home Services: FW Cleaning Service

FW Cleaning Services Brings the Fair Way of Cleaning to Torrance with Signpost’s Automatic Re-marketing Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here… Continue Reading →

Franchises Need Local Sites – Here’s What Should Be On Them

Whether you’ve recently purchased a local franchise, or you’ve been operating one for more than two years, one of your next big projects needs to be creating a dynamic, interactive website. The reason we say more than two years is… Continue Reading →

The Future of Internet According to Google CEO – Nothing

When Google CEO Eric Schmidt told panel members at the World Economic Forum in Davos, Switzerland last month that the Internet would likely disappear in the not too distant future, he stirred up a hornet’s nest of speculation. It all… Continue Reading →

Avoid these 10 Mistakes New Franchises Make BEFORE & AFTER Signing

While opening a franchise can be a simpler, less risky means of becoming an entrepreneur and local business owner, there are nonetheless many pitfalls and heartaches that can go along with any venture if you go about it the wrong… Continue Reading →

Are Your Franchisees’ Marketing Not Working? Maybe It’s Not Them

As a franchisor, you not only have the job of building your brand on a national level, but you have the additional responsibility of helping to manage and support your franchisees’ marketing efforts on a local level, to ensure their… Continue Reading →

7 Local Marketing Tips to Promote Your Fitness Franchise

With an ever-increasing emphasis on health and wellness, now is a great time to be in the fitness business. And if you’re the proud owner of a fitness franchise, you’re no doubt already enjoying the benefits of a surefire recipe… Continue Reading →

Signpost Local Marketing Software Case Study | Active Life: Westchester Yoga Arts

Westchester Yoga Arts Introduces the Millenia-Old Practice of Yoga to More People with Signpost Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on… Continue Reading →

Signpost Local Marketing Software Case Study | Active Life: Pilate-ology

Pilate-ology Reforms Their Call-Backs With Signpost’s Automatic Contact Information Capture Technology Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post… Continue Reading →

For File Sharing – Think Inside the Dropbox

As a local business owner, you’ve probably amassed a ton of digital assets in your library. From photos of your clients and your business to logos and other brand collateral, these assets are crucial when creating new advertisements for your… Continue Reading →