Signpost Blog for Smart, Connected Commerce

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Signpost Marketing

Part 1: The Future of Local Business Series with Stu Wall

Despite the rapid growth of Amazon eCommerce, most of the things you buy are face-to-face. That’s right: 92% of the consumer economy is local. Two-thirds of the local economy is service-based, and if your business falls in that category, we… Continue Reading →

Customer Q & A with Katherine Haliski at Scandinavian Designs

As Signpost’s CMO, one of the jobs I enjoy the most is connecting with our customers. Hearing their successes with our technology makes me proud. Recently, I had the absolute pleasure of connecting with one of our remarkable customers, Katherine… Continue Reading →

Download the 2017 Complete Holiday Planning Kit

For many busy business owners, December really is “the most wonderful time of the year” when it comes to sales. Ensure that your business is making the most out of holiday shopping with our 2017 Holiday Planning Kit. It includes… Continue Reading →

Local Businesses: Make Thanksgiving Weekend a Success With These Last-Minute Tips

The big weekend is nearly upon us. What has long been crowned the biggest shopping weekend of the year, the familiar sequence of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday that has local businesses and big… Continue Reading →

Holiday Planning: Week-by-Week Tips for Promotion, Custom Events, Email and Text Message Blasts, and More!

Holiday success, much like the rest of the year, often comes down to planning and preparation. You know how busy the rush can be, so the more you can do ahead of time, the better you’ll be able to juggle… Continue Reading →

New: Add Contacts to Multiple Lists for Increased Engagement

We’re happy to announce that the ability to add a contact to more than one list or segment in custom campaigns is now available! As customer expectations continue to evolve and expand, personalization remains more powerful than ever. With increased… Continue Reading →

Infographic: 2017 Holiday Spending Projections by the Numbers

If you’re like most local business owners, then you might expect to amass 20-40% of your annual revenue in the final two months of the year. But even with the holiday season creeping earlier and earlier each year, such a… Continue Reading →

Getting the Most Out of Google My Business for your SMB

Google My Business (GMB) was born out of its precursor, Google’s Local Business Center, and in the time since its inception has succeeded in polarizing lots of local business owners who have had to bear with the frustration of frequent… Continue Reading →

New: Mia Now Captures Appointments

Consumers have come to expect businesses to personalize communications so they are kept informed on the products and services they’re interested in, on their terms. The more information you have about the preferences of your prospects and customers, the better… Continue Reading →

5 Scheduled Email Campaigns You Can Set and Forget

Fall is officially upon us and with it, the onslaught of reminders for local businesses to start focusing on the holiday season. While this may feel premature, October does kick off a series of national holidays important to many SMB’s… Continue Reading →