Signpost Blog for Smart, Connected Commerce

Author

Andrea Kayal

Signpost to Participate at 2015 International Franchise Expo

Signpost today announced participation as a silver sponsor at the 2015 International Franchise Expo (IFE) June 18-20 at the Javits Center in New York City. The global expo brings together franchise concepts at all investment levels, with qualified delegates seeking… Continue Reading →

Signpost Gives Back through Publicolor Program

The Signpost NYC staff was out in force over the weekend in order to promote school pride and lend a helping hand at Creston Academy in The Bronx.   Our staff was matched with pupils from Creston, as well as… Continue Reading →

Signpost Local Marketing Software Case Study | Home Services: Pete’s Chimney & Gutter Company

Experts From Pete’s Chimney & Gutter Company Work With Online Marketing Experts To Get New Customers And Reviews Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will… Continue Reading →

The Franchise King Creates the Ultimate Gathering Place for Potential Franchise Owners

Potential franchisees looking for trustworthy information on the ins and outs of buying and running a franchise now have a place to gather and pick each other’s brains.  Self-proclaimed Franchise King Joel Libava has created a new group on LinkedIn… Continue Reading →

Signpost Local Marketing Software Case Study | Home Services: Mr. Steam Carpet and Home Cleaning

Mr. Steam Carpet and Home Cleaning, Neuroscience Undergrad turned Local Business Owner Gets on the Map with Signpost Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will… Continue Reading →

If Your Website Isn’t Mobile-Friendly, Google’s Advice? Better Get Started

Online marketers and SEO specialists have long emphasized the importance of creating a dynamic, up-to-date, mobile-friendly website for large brands and small local businesses alike.  And in past articles we’ve warned that Google was considering updating its algorithm to favor… Continue Reading →

5 Reasons Why Email Newsletters Are So Popular Right Now

And the hottest new marketing tool is — the email newsletter? That’s right, despite the unfortunate rush for some Internet pundits to label email a dying medium, it’s not only alive and well, it’s trending. And the latest popular trend… Continue Reading →

IFA Announces Industry-Wide Fight for Franchise Model – Coalition to Save Local Businesses

During its recent 2015 annual convention, the International Franchise Association (IFA) announced the formation of a new coalition to lead the fight against labor-driven attacks on the franchise model. Dubbed the Coalition to Save Local Businesses, the CSLB is a… Continue Reading →

New Yellow Pages Marketing: YP Search For Search Engine Marketing

Local businesses wanting to test the waters of search engine marketing may be understandably overwhelmed by the many choices of programs and platforms vying for their advertising dollars.  Marketing experts recommend running campaigns on Google, Bing and Yahoo, but managing… Continue Reading →

Signpost Local Marketing Software Case Study | Home Services: FW Cleaning Service

FW Cleaning Services Brings the Fair Way of Cleaning to Torrance with Signpost’s Automatic Re-marketing Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here… Continue Reading →