Signpost Blog for Smart, Connected Commerce

Author

Jenny Hayward

Low-Cost Tips for Promoting Your Day Spa

A few years ago we wrote this post on spa marketing tips to help such businesses create a comprehensive promotion strategy. We’ve heard from many businesses who have made the mistake of assuming any promotion requires a massive investment, but luckily this… Continue Reading →

Adapting to a Nonlinear Customer Journey

Navigating the customer journey has never been smooth sailing. Prior to the digital age, businesses had more control over their brand and marketing messages (whether in print, radio or television), which were able to pave the way for a defined set of… Continue Reading →

Customer Loyalty Isn’t Dead, It’s Evolving: Adapt Using a Customer-Centric Approach

It’s no surprise that customer loyalty can be as elusive as it is coveted. In the wake of an increasingly digital economy, some analysts have even gone so far as to declare loyalty dead. Due to ever-changing consumer trends and… Continue Reading →

Report: Customer-Centric Commerce Strategies

Move over, omnichannel, innovative brands are seeing great returns from customer-centric commerce approaches that prioritize consumers’ evolving buying preferences. With over 95% of consumers reporting they frequently or occasionally shop from both a brand’s website and in-store, there’s an urgency to be… Continue Reading →

New: Grow Your Marketing Lists with IVR, Self-Upload, Opt-in Signs, and Signpost Digital Advertising

The most vital asset to any marketing strategy is your customer list. After all, what would your marketing efforts look like without anyone to send promotions, product updates and other relevant, actionable communications? Even as the industry continues to evolve, email… Continue Reading →

Spring Promotion Ideas for Family-Friendly Recreation Businesses

Almost a month into Spring, it finally seems as though the icy chill of winter has thawed and is behind us. With warming temperatures children everywhere (along with a fair share of adults) are eager to spend more time outdoors.With… Continue Reading →

Promotions to Keep Accounting Pipelines Full After Tax Day

While most of the country is wondering how another Tax Day is already upon us, accounting professionals are focusing on the finish line after another marathon season. During this time, taxpayers flock to the professionals who can ease their IRS-inspired… Continue Reading →

Shoptalk 2017: Next Steps for Customer-Centric Commerce

Our team recently returned from an engaging trip to Shoptalk, the annual, nextgen commerce conference. If you attended this year, you know that there was a lot of discussion around brands eschewing previously-popular omnichannel strategies, in favor of a customer-centric approach…. Continue Reading →

On-Demand Webinar: The Future of Commerce

The commerce landscape is rapidly evolving. Despite 92% of transactions still occurring at physical locations, the customer journey is expanding across multiple, digital touchpoints. Most consumers begin with researching and reading location-based reviews. Watch The Future of Commerce Now During this webinar,… Continue Reading →

Customer Q&A: My Amazing Maid

To find out more about how cleaning businesses can get the most value out of Signpost’s AI-powered marketing, we caught up with the President of My Amazing Maid, Royce Ard, who runs the business with his wife and CEO, Tamara…. Continue Reading →

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