Signpost Blog for Smart, Connected Commerce

Author

Jenny Hayward

How to Identify and Activate Brand Advocates

Customer marketing is an essential component of every local marketing strategy, as well as one of the most sustainable ways to grow your business. Specifically advocate and referral marketing in particular are tremendous opportunities for businesses to expand their reach,… Continue Reading →

What You Need to Know About the New Google Search Editor

Search engines are the cornerstone of your business’s online presence. And although successful SEO and SEM efforts are always a work-in-progress, Google just rolled out an update that will make optimizing your business’s online presence a little easier. You can… Continue Reading →

Customer Spotlight: The Red Door

The Red Door by Elizabeth Arden is a luxury spa group with 29 locations across the U. S. Since the first location opened in New York City in 1910, Elizabeth Arden’s approach has pioneered “an intelligent union of nature and… Continue Reading →

4 Summer Social Media Tips for Local Businesses

Many business owners can count on the dreaded summer sales slump like the brown bristly patch that shows up in the middle of your lawn. And the slump hits businesses hard, especially when combined with flagging morale and lower productivity…. Continue Reading →

How Local Businesses Can Harness Data To Gain Customer Insights

  By now, you’ve probably heard a million times how essential data has become to the success of your business. But, oftentimes it can be intimidating to incorporate data collection and analysis into your current processes, technology, and systems. It… Continue Reading →

Online Review Directory: The Sites That Need to Be On Your Reputation Management Radar

It’s no surprise that comprehensive reputation management strategies have become mandatory for businesses of every size in 2017. The subject seems to be trending on just about every business news site, from the enterprise through SMB. Studies focusing on the… Continue Reading →

Personalization 101: Actionable Takeaways for Local Businesses to Get Started with Customization

Sick of receiving too many emails? Do you ever peek into your inbox and wonder how you ended up on so many lists, many of which you may not even recall ever signing up for? Sadly for marketers, you’re in… Continue Reading →

Optimizing Store or Office Layout for Conversions

Ever-changing consumer expectations and trends can keep even the most agile business owners on their toes. With a new crop of innovative businesses in both the retail and services (offering on-demand everything) thriving alongside large retailers struggling to level-up their… Continue Reading →

Providing a Customer-Led Experience for Your Gym & Fitness Clients

The fitness industry has seen explosive growth in recent years and with it lots of competitors flooding the market eager for fast gains. With novelty fitness approaches being productized, franchised, and expanding into a variety of products and services there… Continue Reading →

Education Businesses: Summer is for Strategizing

Few businesses are immune to seasonality. Adapting to the changes in consumer behavior that various times of the year usher in presents a huge advantage for savvy businesses. For education and tutoring this season means one thing: Summer Vacation. As the official end… Continue Reading →