Signpost Blog for Smart, Connected Commerce



Strategies for Boutique Marketing Agencies

When it comes to the digital age, boutique marketing agencies actually have the leg-up against larger, more traditional firms. That’s because boutique agencies usually have much more agility in adapting to technological advances and new consumer expectations. As Michael Litman,… Continue Reading →

How to Respond to Negative Feedback

Signpost automatically collects feedback from your customers–everything from glowing praise to the occasional complaint. And while it’s never fun to hear that a customer had a bad experience with your business, even the best companies in the world have a… Continue Reading →

How to Build Your SMS Marketing List

To many, giving away your phone number may seem more personal than handing over an email address. But businesses that are able to convince customers to sign up for SMS marketing messages can enjoy engagement rates up to eight times… Continue Reading →

Everything You Know About Local Advertising Is Wrong

If you’ve taken a peek at our website, watched our video, read our best practice guides, or even spoken to a Signpost sales rep recently, you may have heard about our “outcomes” guarantee*—an industry first for local businesses. What are… Continue Reading →

Do You Know Your Audience?

The old adage “Don’t put all your eggs in one basket” applies to the business world too. One strategy for always staying ahead of the competition is diversifying your business. The better you can diversify your product lineup, the more… Continue Reading →

How Identify Lapsed Customers (and Win Them Back)

A recent study from the Harvard Business Review found that customer relationships are now more important than traditional brand assets (trademarks, logos, etc). With the overload of advertising and information in the digital marketplace, loyal customers provide valuable data, opportunities for… Continue Reading →

A Marketing Plan for Local Businesses

A study by Marketo shows that businesses with documented marketing plans are more likely satisfied with their marketing efforts than those without one. But according to the same study, small companies aren’t implementing this strategy as widely as larger ones: only… Continue Reading →

3 Reasons Your Local Business Needs a CRM

Part database, part prospect insights, customer relationship management (CRM) systems are essential when it comes to keeping track and staying in touch with potential customers. This kind of detail-oriented tracking is even more important in smaller businesses, where each and every… Continue Reading →

How to Know Whether Your Online Marketing is Working

Retail magnate John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Fortunately, more than 100 years later, advanced technologies now exist that can tell you exactly which… Continue Reading →

What’s the Real Cost of a Bad Review?

Technological advances have made customer reviews more important than they’ve ever been. Today, a bad customer service experience can travel twice as fast and reach twice as many people as it once did simply because platforms like Yelp, Facebook, and… Continue Reading →