Signpost Blog for Smart, Connected Commerce



Recreation Businesses: Lessons Learned from the Online Reputation of Top U.S. National Parks

Hard to believe, but summer is just around the corner! With the weather heating up and children soon breaking from school, outdoor recreation businesses are poised to see an annual influx of visitors over the next few months, ready to… Continue Reading →

The Art of Local: A Conversation With Christy Seal, Owner of My Best Buddy Dog Training Studio

“We fight for small businesses.” This is the first line of our mission statement at Signpost, and it greets us on a wall in our offices every morning when we walk through the door. More than just our customers, the… Continue Reading →

Email and SMS Marketing Automation: Local Business Differentiators

Both email marketing and SMS marketing can be great ways to stay top of mind with customers—if you keep up with these efforts. Of course, when you run a small business, staying on top of marketing efforts is no small task. Fortunately,… Continue Reading →

Marketing Automation 101 for Local Businesses

While marketing automation has been a hot topic for some time, a recent survey found that 98 percent of small businesses owners are shopping for marketing automation software for the first time. Searching for the right automation tool as a small business… Continue Reading →

The Future of Local Advertising: 2016 and Beyond

BIA Kelsey, the leading research and advisory company focused on local advertising and marketing, recently launched one of its two annual local advertising forecasts for 2016. This provides a complete overview of U.S. local advertising trends. While BIA/Kelsey’s forecast is primarily… Continue Reading →

Testimonials: Ask and Ye Shall Receive

To quote social media expert Brian Solis, “Welcome to a new era of marketing and service, in which your brand is defined by those who experience it.” The digital age has made it easier for consumers to research information on… Continue Reading →

4 Tricks for Building Relationships with Your Customers

Customer relationships are the foundation for any company in need of growth and profit. After all, 78 percent of consumers  do not complete a transaction if they’ve received poor service. But cultivating these relationships, and giving customers want they want, can… Continue Reading →

Strategies for Boutique Marketing Agencies

When it comes to the digital age, boutique marketing agencies actually have the leg-up against larger, more traditional firms. That’s because boutique agencies usually have much more agility in adapting to technological advances and new consumer expectations. As Michael Litman,… Continue Reading →

How to Respond to Negative Feedback

Signpost automatically collects feedback from your customers–everything from glowing praise to the occasional complaint. And while it’s never fun to hear that a customer had a bad experience with your business, even the best companies in the world have a… Continue Reading →

How to Build Your SMS Marketing List

To many, giving away your phone number may seem more personal than handing over an email address. But businesses that are able to convince customers to sign up for SMS marketing messages can enjoy engagement rates up to eight times… Continue Reading →