Signpost Blog for Smart, Connected Commerce

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Microloans: Here’s How They Work

When you’re running a business, sometimes you just need a bit of extra capital to keep things going. Maybe you have to repair an important piece of equipment, order extra inventory, or make up for a slow month—but in these… Continue Reading →

Are Your Leads And Customers Forgetting About You?

In our guest post series, we’ll be bringing you advice and tips from industry experts on the other, sometimes non-marketing-related issues affecting local business owners. Today’s post comes from Laura Stroup, Inbound Marketing Strategist at Blue Frog.  If you have a website… Continue Reading →

Healthy Studios Are Built With Memberships and Loyalty, Not Deals

In our guest post series, we’ll be bringing you advice and tips from industry experts on the other, sometimes non-marketing-related issues affecting local business owners. Today’s post comes from Andrew Wicklander, the Founder of Tula Software. I regularly look at the… Continue Reading →

How to Reach Your Local Business’s Goals With the Right Financial Reports

Pop quiz! Do you know if your business is on track to hit its financial goals for the year? Sorry to put you on the spot like that and don’t let it make you sweat. Truth be told, an estimated… Continue Reading →

An Interest-Free Loan? These Business Credit Cards Can Make It Happen

In our guest post series, we’ll be bringing you advice and tips from industry experts on the other, sometimes non-marketing-related issues affecting local business owners. Today’s post comes from Meredith Wood, the Head of Content and Editor-in-Chief at Fundera.  Most of… Continue Reading →

Using Online Scheduling to Keep Your Business Organized

In our guest post series, we’ll be bringing you advice and tips from industry experts on the other, sometimes non-marketing-related issues affecting local business owners. Today’s post comes from Robert Ravensbergen, Content Marketer and Digital Communications Specialist at Agendize. Everyday… Continue Reading →

Using Data To Unlock Your Business’s Growth

In our guest post series, we’ll be bringing you advice and tips from industry experts on the other, sometimes non-marketing-related issues affecting local business owners. Today’s post comes from John Keene, the founder of acuere software, the creators of serviceminder.io.  When… Continue Reading →

Rejected for a Small Business Loan? Here’s What to Do Next

In our new guest post series, we’ll be bringing you advice and tips from industry experts on the other, sometimes non-marketing-related issues affecting local business owners. Today’s post comes from Meredith Wood, the Head of Content and Editor-in-Chief at Fundera.   … Continue Reading →

Independent Hotel Owners: Why Aren’t Your Rooms Full?

Hello, this is Thereasa from innRoad.  We’re a friend of Signpost that provides cloud-based hotel property management software for local, independent hotels.  What I love about Signpost is that they make some of the more cumbersome aspects of relationship marketing… Continue Reading →

3 Critical Roles Public Relations Support Plays in Franchisee Satisfaction [Guest Post]

In the age of online reviews, your franchise brand may only be a few clicks away from unprecedented disaster or an outstanding upward trajectory. To this point, it’s not only customer experiences that can make or break your franchise brand… Continue Reading →