Signpost Blog for Smart, Connected Commerce

Author

Guest Author

How to Get a Cult Following For Your Small Business

It’s one thing to have customers. It’s an entirely different thing to have devotees. We’ve all met someone who loves a certain brand so much that they sing its praises to everyone they know. They may even consider it a… Continue Reading →

5 ways to improve your retail business sales during the holiday season

Holiday cheer is almost here – which can mean more sales for your retail business! With this year’s holiday spending to increase 4 percent, consumers are ready to shop. Your business should be prepared to deliver the best inventory and customer service,… Continue Reading →

4 Cash-flow Mistakes Small Businesses Make (And How To Avoid Them)

For small businesses hoping to flourish, there’s one major hurdle that everyone has to clear. A US Bank survey found that 82% of small businesses and startups failed at least in part due to poor understanding and management of cash… Continue Reading →

The 4 Most Effective Ways to Get Employee Feedback

Feedback is a crucial aspect of company communication—some would say it’s a key ingredient for success. Employee feedback enables workers’ voices to be heard and managers to gain insights into how to improve business operations and the work environment. The… Continue Reading →

Can You Hire Unpaid Interns For the Summer?

Unpaid internships can be seen as a rite of passage for certain industries. In media and fashion, for example, unpaid interns are a common presence. And while internships can be a great way for college students or recent grads to… Continue Reading →

Hate Late Invoices? Here are 4 Ways to Get Paid

According to a recent survey by Xero, 60% of invoices are paid late, and more than a third are at least two weeks late. Because of unpaid invoices, Fundbox estimates that 79% of business owners cannot pay themselves with any… Continue Reading →

The Best Funding Options for Minority-Owned Businesses

According to a 2012 survey by the US Census Bureau, there were 5.8 million minority business owners in the United States, a 39% increase from 2007. Further, employment at minority-owned firms jumped 33% to 7.7 million, a clear indication that… Continue Reading →

Your Online Marketing Is Only as Good as Your Website

You’ve heard the expression “you can’t see the forest for the trees”? Something similar happens in lead generation marketing when companies get so wrapped up in the technical weeds of SEO, PPC or email that they lose sight of the… Continue Reading →

6 Essential Resources for Veteran Entrepreneurs

You’ve served your country proudly, and you’re about to turn the next page in your life—entrepreneurship. But before you go about starting and opening a business, there are some easy tips, resources, and tricks that will make your transition from… Continue Reading →

4 Marketing Automation Myths

Have you ever heard that marketing automation is hard to manage or that it could harm your business? The truth is, marketing automation can actually be a tremendous benefit for your business—if you use it the right way. Marketing automation… Continue Reading →