A New Year Brings New Resolutions - And New Opportunities

It’s 2015, and with the arrival of the New Year, many potential customers are struggling to make serious changes in their lifestyles, to lose weight, stop smoking, exercise more, eat healthier or stop (or start in some cases) a new lifestyle choice. It’s the age-old tradition practiced in many regions of the world of making New Year’s resolutions.

According to some estimates, 40 to 45 percent of Americans make some sort of New Year’s resolutions each year, with the number one goal being to lose weight. Other popular resolutions are to get more organized, increase savings, get fit and/or healthy, get more pleasure out of daily living, quit smoking, learn something new, fall in love, help others and spend more time with family.

In the spirit of helping others, local business owners can help their bottom line while assisting their customers in keeping their New Year’s resolutions, with special offers and programs geared towards precisely that. Gyms and weight loss programs have practiced this for a long time; memberships tend to spike this time of year. Here are just a few examples of New Year’s offers that might help consumers with their resolutions.

Get More Organized

Cleaning companies could offer a fresh start for 2015 in the form of a top to bottom house cleaning, carpet cleaning, pressure washing and the like. Office product stores could promote financial software, shredders, scanners, folders, binders and organizers, not to mention personal assistant software programs.

Increase Savings

Banks and other financial institutions have an obvious lock on this one, but anyone can jump in by offering any sort of savings on any kind of product or service. After all, a dollar saved is a dollar earned! Think about Christmas accounts, layaways, loyalty rewards and rebate programs.

Get More Fit and Healthy

Where to start? Think beyond the gym to dietary supplements, vitamins, bicycles, walking shoes, exercise clothing, juice machines, recipe books, fresh fruit of the month clubs, self-help books, produce vendors, restaurants and sandwich shops.

Get More Out of Life

From travel and excursions to dating services, book of the month clubs, wine connoisseurs, high end restaurants, and recreational vehicle sales, the possibilities are endless. Anything that can make someone’s life easier or more interesting has potential for a New Year’s resolution offer.

Learn Something New

Everyone wants to better themselves in some way in 2015, and learning something new is an excellent way to go about it.Whether you offer language courses, music lessons, dance lessons, yoga classes, martial arts training, falconry, flight training or even dog obedience, this is the perfect time of year to attract new students by tailoring a special offer based around New Years’ resolutions for betterment.

Spend More Time with Family

Family-oriented entertainment venues such as theme parks, mini golf, arcades and exploratory science museums can benefit by offering special memberships around the first of the year. Time-saving measures such as financial software and receipt organizers can help accomplish two goals, getting customers more organized and freeing up more family time.

So if you find your business in a bit of a post-holiday slump, now is a good time to get busy and create some offers based around New Year’s resolutions. Chances are, your customers are wondering, about now, how to accomplish the goals they’ve set for themselves, and will be responsive to emails and SMS marketing texts with novel ideas and opportune pricing.