It took the TV 13 years to reach 50 million users, Facebook only 3.5. As the adoption rate of new technologies increase at an exponential rate, it is becoming more and more important to stay at the forefront of new technologies to remain relevant. Take a look back at your Facebook page, when’s the last time it saw an update?
Fret not, here are 5 simple tips to knock your Facebook page out of the park:
1. Use Appealing Images
Introduced with Facebook Timeline back in 2011, Cover Photos are often the first visual impression that potential customers will have of your business. Along with the profile picture, aim to pick images that are big, beautiful, and high-resolution – the goal is to find or take the perfect images to represent your business.
For a sure-fire way to make your business stand out, play around with the interaction between the Cover Photo and your business’ Profile Picture for some eye-catching and unique designs! This post on Wix.com has great tips on making your cover photo work for you.
Images in Posts
In terms of social media, photos are your new best friend. According to a study done by Socialbakers, photos made up 93% of the most engaging content on Facebook. People generally tend to be visual learners and strong visual content is easier to digest than blocks of text.
If you have a smartphone (if you don’t, there’s no better time to join the 61% of Americans who do), Gizmodo has a great guide on getting the most out of your smartphone photos!
But wait! PLEASE don’t take this to mean that all of your posts should just be pictures. Pair your images with a catchy caption and a description of what it’s about.
2. Include Pictures of People
Why people? There is a term in psychology called informational social influence, or in layman’s terms, “social proof.” It is a psychological phenomenon where people copy the actions of those around under the assumption that they are more knowledgeable about the situation.
Let’s walk through that one. Imagine you and a friend are walking down a street looking for a bite to eat and you come across two restaurants, one with a line and the other practically empty. Which would you choose? Most likely you’d take your spot in line and wait for the crowded restaurant – why? Well, without any prior knowledge of either restaurant, the only thing you have to go on are the people in the vicinity. The crowd lets you know that the food is probably good, that their prices are reasonable, or even that eating at the other restaurant may make you sick. The next person to come along would see an even bigger line and the effect continues. In the same way, showcasing people enjoying your services, potential customers are more likely to engage with your business.
3. Create a Call-to-Action
Now that you’ve chosen your images and armed yourself with a little bit of psychological ammunition, what next?
After you’ve gotten their attention, it’s time to present a clear next step, contacting you via email, phone or visiting your website! Have you heard of a “call-to-action?” Have you heard of a “call-to-action?” A CTA can be anything from a “Call-Us at [x]” to a form that potential customers can fill out to access exclusive content. Simply put, a call-to-action is exactly what it sounds like – something that inspires action!
On your page, there is a plethora of untapped opportunities for you to get your potential customers off their seats and into your business. Remember those awesome cover photos and profile pictures you created earlier? Just add descriptions and a link to your website for maximum effect. After all, it won’t matter how enticing your Facebook page is if customers don’t know what to do after viewing your page.
4. Keep Followers Guessing
Have you ever noticed during the news – whenever there is a breaking story, the anchors cut off mid-sentence and switch to covering the latest incident? This accomplishes two things; one, the switch casts an aura of urgency to the story, and two, covering the story itself adds an air of spontaneity that viewers love. People might fear the unknown, but everyone loves surprises (of the cake-variety).
Routine and boredom are two sides of the same coin – which is great news for you! All that it takes is to break the routine to be unexpected and surprising. Spice up your page with how-to’s, news about your business, promotions, special events, etc. It’ll keep your readers entertained, content and most of all, engaged.
5. Own It, Make It Yours
The last point I’d like to make isn’t a tip as more of a point of view. If you take nothing else away, please keep this in mind. This is YOUR page. Show the world what you want them to see. Browse through the millions of pages at your disposal and emulate the best for your own use. Create a page that embodies your ideals, values and beliefs, and the rest will fall into place (with some guidance of course).
The world of social media may seem daunting to navigate, but it doesn’t have to be. Take it one step at a time – keep these tips in mind and show the Facebook world who you are and what you can do. I leave you with the words of the philosopher Lao-Tzu:
“A journey of a thousand miles begins with a single step.”