As the last few days of 2014 slip away and the New Year looms large on the horizon, it’s time to start planning a local business marketing strategy for 2015. Thanks in part to the lightning fast pace of technology, consumer habits and practices are continuously changing, requiring rapid adaptation on the part of marketers and business owners. Here are some key local business trends to watch for in 2015.
1. Content is King
Content marketing remains an important tool for business owners to drive traffic to your local business website. Customers don’t want to be spammed or bombarded with aggressive advertising. Establish yourself as a local resource for answers and information about your products and services and customers will seek you out. You don’t have to be a great writer, just a good researcher. Don’t advertise — publish!
2. Micro-Targeted Messages
Bulk emails and text messages are so last year. Even though your customer has signed up to receive your emails and messages, he or she may stop opening them if you send messages and offers that aren’t relevant. Micro-targeting drills down into smaller customer segments to provide a much more personalized customer experience. It’s time to upgrade your data management software to help you segment your customer populations appropriately.
3. Mobile Everything
From cell phones to tablets to wearable devices, the world is going mobile. Having your website optimized for a full range of devices is essential. SMS marketing lets you reach out and touch your customers, with timely offers and mobile coupons. And don’t forget about mobile payments. Expect to see more and more customers using their mobile devices to pay for goods and services in 2015, using GoogleWallet, Square, Passbook, O2 Wallet and Apple Pay. If you’re not ready, you could be losing business.
Overall, marketing is becoming increasingly customer-centric. Personalization and instant gratification are key. Don’t let the New Year catch you sleeping. It’s time to shake out your local business marketing strategies and get ready for some new local business trends in 2015.