Hi everyone! This week we’re kicking off the first edition of the Signpost Monthly Industry News Roundup. All month long, we’ll be scouring the web to find the most important news stories and best success stories, opinions and advice impacting small business owners.
In February, we saw news from two of the biggest names in tech — Google and Twitter — that impacts how small businesses leverage the Internet to reach customers. Google unveiled a change to its search algorithm that has big implications for local businesses, specifically how they appear in search results. Being up-to-date on these changes and altering their SEO strategies accordingly is critical to any small business who wants to be found on Google… so every small business, essentially.
Twitter also announced that it will be opening up its self-service ad platform to small businesses in March, after previously being available solely to Fortune 500 companies. American Express card members will receive preferential access, and the first 10,000 small businesses that sign up will receive $100 in free advertising.
Check back next month for our next installment, and in the meantime, here are this month’s stories.
Is It Really My Fault if You Don’t Pay Me Back?
New York Times
February 29, 2012
How This Month’s Google Search Changes Affect Local Businesses
February 27, 2012
3 Things Retailers Can Learn from Mom and Pop Facebook Stores
February 24, 2012
Twitter Opens Self-Serve Ad Platform Widely to Small Businesses
February 17, 2012
Are Cross-Shopping Customers Walking Out of Your Business? Survey Says
February 7, 2012
How to Be Small and Scrappy — and Win
February 6, 2012
Five Painless Ways to Raise Prices this Year
January 18, 2012